Explain what is meant by bullwhip effect and how it could be prevented?

An organization will always have ups and downs. It isInefficient allocation of resources
necessary that the managers of the organizationIncreased transportation cast
keep track of the market conditions and analyze theHow to prevent it?
changes. They must take decisions on theBullwhip effect may be avoided by one or more of
organization to meet the market demands. Failing tothe following measures- Avoid multiple demand
do so may adversely affect the functioning of theforecasting
organization resulting in lack of coordination and trustBreading the single orders into number of batches of
among supply chain members. The changes mayorders
effect the information and may lead to demandStabilize the prices avoid the risk involved in
amplification in the supply chain. The bullwhip effect isoverstocking by maintaining a proper stock
the uncertainty caused from distorted informationReduce the variability and uncertainty in paint of sale
flowing up and down the supply chain. This has its(POS) and shaving information
affect on almost all the industries, poses a risk toReduce the lead time in the stages of the project
firms that experience large variations in demand. AndAlways keep analyzing the past figures and track
also these firms which are dependent on suppliers,current and future levels of requirements
distributors and retailers.Enhance the operational efficient and outsourcing
A bullwhip effect may arises because of-logistics to capable and efficient agency
Increase in the lead time of the project due toOn the bullwhip effect it is the theory from MBA
increase in variability of demandbook MB0028 of Sikkim Manipal University. It is one
Increase in the stock to stock to accommodate theof the questions of MBA assignments. Bullwhip effect
increasing demand arising out of complicatedprevention theory has been introduced in the
demands models and forecasting techniquesassignment also.
Reduced service levels in the organization