| Displaying customer testimonials on your website or | | | | to include the individuals name and some demographic |
| in your print collateral can be a great tool for building | | | | information. This adds to the legitimacy of the |
| confidence among prospective buyers resulting in an | | | | testimonial and helps people resonate with their |
| increase in sales. Customer testimonials have been | | | | comments. |
| used for hundreds of years and are still a primary | | | | 3. Categorize your testimonials. Having a long list of |
| motivator for moving individuals further along the | | | | testimonials that don't appear to have any particular |
| purchase decision process. | | | | order is difficult for browsers to navigate. When you |
| Although customer testimonials have remained | | | | are providing your listing, regardless of the format |
| commonplace, their format and medium have | | | | you're using, make it easy for browsers to select the |
| changed. Today, with the advent of social networks | | | | testimonial that would be most relevant to their |
| and emerging technologies, testimonials take the | | | | needs. |
| form of blog entries, forum posts, quotes, audio | | | | Successful websites categorize their testimonials. For |
| testimonials, videos, and more. | | | | example, they can be categorized by type such as |
| When providing testimonials for your product or | | | | 'customer service', 'price', or 'quality'. Other |
| service, there are a number of fundamental practices | | | | classification schemes may include user types such as |
| you should consider. Presenting your testimonials in | | | | 'student', 'entry-level', or 'professional'. When |
| the correct manner can optimize your results. Follow | | | | categorizing your testimonials, consider how your |
| these helpful tips when applying testimonials on your | | | | audience is segmented and choose a logical format. |
| website or in your communications. | | | | 4. Vary your testimonial formats. Experiment with |
| 1. The medium is the message. Depending on your | | | | different types of testimonial formats. In addition to |
| target audience, the medium you choose to display | | | | basic web posts, you should try adding audio or |
| your testimonials can make or break their | | | | video and measure the views. By offering multiple |
| effectiveness. For example, if you're trying to reach | | | | formats you are appealing to different styles and |
| today's generation, video may be the most popular | | | | therefore maximizing exposure. |
| technique. With the advent of YouTube and sites | | | | 5. Update your testimonials on a regular basis. Don't |
| that allow users to upload video, the medium has | | | | let your testimonials get stale. Whether you provide |
| taken on a life of its own. | | | | a date that the testimonial was submitted, or not, |
| If you're promoting your products to teenagers or | | | | you should strive to add testimonials on a regular |
| those in their early twenties, consider testimonials | | | | basis. Individuals who come back to your website or |
| from peers in video format. Hearing key messages | | | | revisit your promotional materials can benefit from |
| from someone in their own cohort using the correct | | | | finding new content. |
| medium, is much more powerful than a generic | | | | Testimonials are a powerful tool for promoting your |
| message from a so called expert. | | | | products or services. When considering testimonials |
| 2. Provide detailed information of the individual leaving | | | | for your website or marketing materials, be sure to |
| the testimonial. Not only do individuals like to hear | | | | think about your audience and provide a compelling |
| from others, but they want to know that the | | | | display of customer feedback. Consumers want to |
| testimonial is from a real person who's just like them. | | | | hear from others like them. Learn to leverage |
| When posting or providing a testimonial, make sure | | | | testimonials and watch your sales start to climb. |