| The Internet as a new uninvestigated field opens | | | | for providers in the case of some services. The airline |
| new possibilities to market products and invents the | | | | industry can serve as the best example. In 1995, |
| way firms are selling their products. The Internet | | | | 20% of the USA airline seats were booked by |
| gives opportunities in several of the four well-known | | | | customers online and by phone. This reduces the |
| marketing P’s (Price, Promotion, Product, Place). | | | | price for carriers, and enlarges the convenience for |
| The Internet is a new "unpredictable" way of | | | | online buyers. Moreover, products that are very likely |
| distribution. It is also an impressive marketing | | | | to be sold on the Internet are not obligatory new |
| communication and promotional tool. It is finally a | | | | products. The Internet distribution channel also |
| useful marketing research tool as it helps to find | | | | symbolizes a new growth for full-grown industries. |
| customers. | | | | The best examples are evidently and Barnes and |
| Another item concerning the Internet distribution is | | | | Noble that are doing better than contestants on an |
| the kind of products that are sold well in this way. | | | | inactive market due to online sales. The products that |
| Really, according to this distribution channel it makes | | | | make money on the Internet are: computer |
| particular products more significant than others to be | | | | hardware and software; books and music; gifts, food |
| sold via the Internet. The Internet is a good means | | | | and beverages; jewelry; sporting goods; consumer |
| for giving information concerning products and | | | | electronics; flowers and greeting cards; apparel and |
| services, and products that the customer will | | | | footwear. Interactive traits of the Internet permit |
| probably buy due to a good advertisement on this | | | | asking customers their likings, and then the firm can |
| channel. Thus, products like wines are sold well with a | | | | adapt product offers and promotions to these likings. |
| good advice from experts and the great choice from | | | | It provides the effective recruit of new customers. |
| boost book sales. However, computers are the most | | | | The article was produced by the writer of |
| usual item that is sold on the Web. Besides, in this | | | | Essay-Paper.net. Olivia Hunt is a 4-years experienced |
| case of sales, the Internet can fill in the information | | | | freelance writer of Paper Writing Writing Service. |
| gap that takes place in present retail. | | | | Contact her to get college essay writing and custom |
| Consumers and providers appreciate the Internet as | | | | essay writing tips. |
| a tool to buy items via self-service lessening prices | | | | |