| Goodyear Tire and Rubber Company is one of the | | | | Goodyear maintains its leading position as a |
| biggest tire producers in the world after Michelin's | | | | high-performance segment of the tire market. |
| acquisition of Royal Goodrich. Goodyear competes in | | | | Goodyear is based on the innovative products of high |
| a global tire industry. It aims at keeping its leading | | | | quality and high advertising expenses. It won almost |
| position and thus, Goodyear invested more than $1 | | | | 90 per cent of the market for its high-performance |
| billion to build automated tire-making facilities, the | | | | tires for US auto. Besides, it is well-advertised on |
| best in the world. Goodyear expands its tire stores | | | | sporty imports. Owing to its location Goodyear and |
| to keep its leadership as the biggest producer-retailer | | | | other USA tire manufacturers has got a great help in |
| of tires in the USA. Besides, it has invested much | | | | the USA market. Though, one should to be critical to |
| money in the investigation and development of tires | | | | point out that tires are far from being cheep to sell |
| production. The tires are at the cutting edge of | | | | them in Europe. |
| world-class performance and it is a well-known fact. | | | | |