| 1. Appearing in other types of media is the best way | | | | have prepared a list of questions and may share |
| to attract TV notice. The more your name appears | | | | some of them with you beforehand. Remember that |
| in print, the more likely it is that you'll be approached | | | | the interviewer wants the interview to go well just |
| to appear on TV. | | | | as much as you do. |
| 2. If a TV researcher phones you, treat the | | | | 7. What to wear — avoid spots, stripes |
| conversation like a mini-audition. They’re | | | | (including pinstripe shirts and suits) and small patterns |
| listening out for how you say things as well as what | | | | — they make the camera go squiffy |
| you have to say, so let your personality shine. | | | | (strobing’ to be precise). Also avoid all |
| 3. Pictures rule when making TV programmes. When | | | | black and white. |
| sending ideas to TV companies, make sure that you | | | | 8. Ensure that everything about you is congruent |
| have thought it through from a visual point of view. | | | | with the message you are giving. If your message is |
| It’s not just about what you say it’s | | | | sober, dress accordingly (leave the Homer Simpson |
| about what you show and how you look as well. | | | | tie at home). |
| 4. Negotiate money only when your appearance is | | | | 9. Remember that virtually everyone who ever |
| definitely confirmed. Be confident and neutral when | | | | appeared on television (including famous people) felt |
| discussing fees and decide beforehand if you are | | | | nervous beforehand. Nerves just show you that |
| prepared to do the interview for free. If there is a | | | | you’re part of the human race. Use your |
| fee it's unlikely to be large. | | | | nerves to create energy. |
| 5. When doing a TV interview, keep talking, be | | | | 10. Use your appearance to give you the most |
| aware of body language and tone of voice | | | | benefits. Tell your past, present and future clients all |
| 6. Ask what the first question is likely to be before | | | | about it and if possible include a link to it on your |
| filming starts to help you prepare. The interviewer will | | | | website. |