City of Cortez and South Western Colorado Market Survey

We have been spending many hours surveying theof the data we searched out from Fort Lewis
market for a potential business location in the SouthCollege matched our findings and observations.
Western Region (region # 9) of Colorado. Pouringpopulation increase of Denver is matched in South
through data, seeing the tourist sites, andWestern Colorado with about 8% in the last decade
understanding the market there. Meeting withincrease. From 2001-2002 up 1.78%, strong growth.
officials, business people and visiting businesses weStatewide Colorado saw about 1.5 - 1.6% over all.
learned quite a bit about the region and the futureAnd you can see that growth in Montrose, Grand
prospects there for someone opening a business.OneJunction, Boulder, Parker, Colorado Springs, pueblo,
of the main cities we took data from and droveGreeley, Fort Collins, Aurora, Denver Highland Ranch,
around talking to real people there was the City ofLoveland, etc.Many of those moving in area doing so
Cortez. Which is just North of Four Corners and is awith second homes for Summer to get out of heat
big trade partner with Farmington, NM and sees a lotin places like Vegas, Arizona and lower NM. It is
of tourist traffic traveling to the state parks andCountry Type living and the family values and
federal parks there, namely Mesa Verde Cliffcommunity is strong and very nice. Safe place. Only
Dwellings. It also receives traffic traveling to andSan Juan County declined and drastically at 2.13 %,
from Durango and Telluride.First off the numbers andwhich is a small-populated area and therefore the
population stats look good to us in that 35% of thenumbers are skewed. Demand for labor is up and
population is 25-54 and that is both our age range tounemployment is down. Increased demand for labor
hire from and our biggest marketing sector for carexceeded 16% since 1999 and job labor rates
washes and detailing services. Up the hill and aroundclimbed and the demand was mostly in retail and in
the corner in Durango that stats were a little higherservices for the wealthy older people moving in. Also
as retirees with money have moved in there. Higherin tourism as increased after 9-11 since most of the
age and higher economic socio status. Good moneyarea is traveled to by automobile and tour bus. They
flow from that group. Also it has driven up housingexpect another 4% increase in the next five years
costs. Durango imports most of its labor from Cortezfor labor, meaning labor rates are improving and
and about 5000 people come into work in the citytherefore quality of life is improving. 17% of the area
every day and only 800 leave to work eachis owned by Native legitimate Indians and nearby the
day.Cortez has a huge Navajo population and theyUte Tribe has a casino, which is one of the largest
have mingled with others and provided a good strongarea employers.It appears it would be a great place
and very reliable base of labor for many non-techyto run a business especially if you exported out of
type jobs. One-third of the population rents and doesthe area and needed a hard working and reliable labor
not own homes and that number is growing assupply. We liked what we say in South Western CO
retirees move in and drive up property values makingand feel it might just be what you are looking for, so
it difficult for local young couples to buy homes. Muchthink about it.