| For the self-promoting independent artist, the idea of | | | | have a combined student population of 6,236,455.* |
| taking | | | | There are also 1,835 private 4-year colleges and |
| on a radio promotion campaign can, in itself, become | | | | universities with a combined student population of |
| overwhelming. But, this idea is usually based on such | | | | 3,440,953.* Additionally, there exists 1,081 public |
| artists | | | | 2-year colleges with a |
| attempting to obtain worldwide airplay on a local | | | | combined student population of 5,996,701.* Even |
| budget.And, in doing so, self-promoting independent | | | | further, 621 private 2-year colleges host another |
| artists quickly | | | | 253,878 students.This brings the average U. S. |
| discover another factor not usually considered | | | | student population total to a |
| previously... | | | | whopping 15,927,987 minimum every year. And, |
| that engaging in a worldwide radio promotion | | | | more |
| campaign | | | | people are attending some form of higher education |
| translates to hundreds and, possibly, thousands of | | | | than |
| CD units | | | | ever before.Now, even the least popular music |
| for media contacts alone.As you can see, this can | | | | genres are certain to find |
| also quickly become a nightmare for | | | | a financial comfort zone with a market of almost 16 |
| indie artists, particularly, if the promotion budget only | | | | million |
| allows | | | | unique principals.So, what results could really popular |
| for the purchase of 1,000-CD packages at a | | | | commercial music |
| time.Starting in the 1980's, college radio became a | | | | genres experience, simply by working the various |
| dominant force | | | | entities of |
| in not only discovering independent recording artists, | | | | the college market, i.e., campus radio, campus press, |
| but also | | | | campus |
| in introducing new artists to the general public. | | | | bookstores, campus music stores, campus live |
| Hundreds of | | | | performances? |
| these particular artists have gone on to become | | | | Quite pleasant ones, I would suspect.But, remember! |
| established | | | | The above statistics only reference the |
| 'household' names.Likewise, the college radio level has | | | | United States college/university potential listenership. |
| a continued history of | | | | College |
| presenting, practically, all forms of music, much of | | | | radio also has a respectable portion of listeners who |
| which | | | | are *not* |
| would never see the proverbial light of day at the | | | | students.Add to that, listeners of college radio who |
| commercial | | | | strictly listen to the |
| radio level and, in many cases, neither at the non | | | | streaming portion of college radio online, and who |
| commercial | | | | may, or |
| level.Therefore, if an artist has limited funds for radio | | | | may not, be in the college's geographical area, i.e., |
| promotion, it | | | | military |
| is highly advisable that the he begin exclusively with | | | | service members.Plus, there is lot more of the |
| college | | | | college market abroad, of which |
| radio for the following reasons:* Far easier and | | | | U. S.-based artists would do well to approach English- |
| faster access to airwaves* Far more plentiful | | | | speaking nations first, i.e., United Kingdom, Australia, |
| specialty and mix shows and programs* Greater | | | | Ireland, |
| chances for both in-studio and telephone interviews | | | | subsequently, moving into additional nations.While it |
| to promote music releases* More possibilities for | | | | may (or may not) be true that it is possible for |
| station ID checks for further publicity* Corresponding | | | | commercial radio stations to be the primary driving |
| college campus newspapers that will more | | | | force |
| readily accept and support music aired on their | | | | behind most retail sales, that theory may not be so |
| campus | | | | valid |
| stations for creating a campus-wide buzz* A ready | | | | today, given the fact that:* With the Internet, |
| and built-in market in the campus community for | | | | artists are no longer required to sell |
| repeated live performances to further support and | | | | millions of CDs to make a great living financially* |
| supplement | | | | Artists have greater and easier access to far more |
| campus airplay and campus press coverage* An | | | | radio |
| opportunity for grassroots distribution through | | | | stations (broadcast, satellite, internet, college)* With |
| supplying | | | | the college community, and all of its combined |
| both campus bookstores and campus music stores | | | | promotion and sales aspects (radio, bookstores, |
| with | | | | music stores, |
| music releasesIs the college market a viable market | | | | live performances), if conducted correctly, the |
| for your music sales?Though the question is rhetorical | | | | college market |
| in nature, please review the | | | | campaign can equalize and, in some cases, even |
| below U. S. college population statistics:* There are | | | | supersede |
| 631 public 4-year colleges and universities that | | | | commercial radio results. |