| Factors other than academics and the GMAT account | | | | “big talk” Else it might be in your best |
| for as much as 60% importance in the MBA | | | | interests to project a milder version of your goals. |
| admissions decision! A passionately, humbly and well | | | | • Specific and clear goals expected: “After an |
| structured MBA application essay can really | | | | MBA, I want to work as a marketing manager!” |
| differentiates you from competition and bring in the | | | | “I plan to work in area A or Area B” – |
| uniqueness of your profile. The scores of many | | | | There goes your window of opportunity. A better, |
| GMAT candidates selected for admission are same; | | | | winning statement would be to “work as a |
| one paper interview in form of the b-school | | | | marketing manager in XYZ industry handling ABC |
| application essay gives you the chance to, in many | | | | type of products” you can even give specific |
| ways, highlight your positives in the MBA admissions | | | | names of companies that are your “dream |
| interview. Here’s with 8 easy ways to get | | | | companies” and why so. |
| started with your business school application essay | | | | • Be candid with caution: Be true and real in your |
| development and editing. | | | | MBA application essay and avoid any overstatements |
| • The “subtle selling/pitch” always works: | | | | and excuses for something you could not achieve. |
| MBA admissions officers are now used to applications | | | | The “Blame-game” will not help you in any |
| with the “I did…..” “I lead……” | | | | way, except in getting rejected. |
| “I spearheaded…..”. While most applicants | | | | • Crisp on sub-topics, detailed when needed: |
| would still tend to pitch in their achievements – | | | | Mention all your qualities and achievements in brief |
| why not consider giving the officer a break and for a | | | | paragraphs. Dive into depth explanation when it is |
| change, focus on the event/achievement. Sounds | | | | required to make the reader understand you more |
| subtle? How about the statement “In March | | | | on a certain front, to realise your strengths and |
| 2002, one of the greatest challenges in the way of a | | | | learning as well as your passion. Highlighting your best |
| 50% market share was | | | | skills in an MBA admission essay is important to grab |
| surmounted…………..”. A simple trick: when | | | | the reader’s attention and develop a liking for |
| you shift from active to passive, the attention shifts | | | | yourself. |
| to the event – and of course, you need not be | | | | • Passionate writing: Motivation, purpose, interest, |
| insecure – it’s after all your application and | | | | weakness, fears are some of the most important |
| you ARE involved! It pays to be more subtle as you | | | | points to be covered in an MBA application essay . |
| use essays to prove your case. | | | | Your passion for the course as a key step in your |
| • Interesting presentation: Present an interesting | | | | career is what drives the admission officer to select |
| view of yourself to gain the attention of the b-school | | | | you. Passionate writing ensures that you stand apart |
| application essay reviewer or officer. Colourful | | | | from your competitors and that is the click-through |
| language with a sense of passion towards the | | | | to acceptance. |
| project/operation being discussed will work wonders | | | | • Schematize the strategy: A good path to follow |
| for your case. | | | | while writing a MBA application essay is as follows: A) |
| • Your goals/career plans could be aggressive | | | | Strategise- Research the organisation and plan your |
| ambitious; however a sound foundation/earlier track | | | | essay accordingly. B) Organise- The flow of your |
| record is a must if you choose to talk big: A common | | | | essay should be according to your strategy and |
| quote among admissions officers “Every MBA | | | | mention all that is necessary to invoke interest in you. |
| wants to head a large Fortune 500 Co. and probably | | | | C) Execute D) Revise- A thorough revision of your |
| retire as a Chairman or wants to start a multi-million | | | | MBA application essay ensures that the content is |
| dollar enterprise post-MBA”. Agreed? So as an | | | | grammatically correct and all your skill-sets are |
| MBA applicant, you can two choices – if you | | | | presented effectively. |
| have the earlier foundation, you qualify for the | | | | |