| Factors other than academics and the GMAT account | | | | talk” Else it might be in your best interests to |
| for as much as 60% importance in the MBA | | | | project a milder version of your goals. |
| admissions decision! A passionately, humbly and well | | | | • Specific and clear goals expected: “After an |
| structured MBA application essay can really | | | | MBA, I want to work as a marketing manager!” |
| differentiates you from competition and bring in the | | | | “I plan to work in area A or Area B” – There |
| uniqueness of your profile. The scores of many | | | | goes your window of opportunity. A better, winning |
| GMAT candidates selected for admission are same; | | | | statement would be to “work as a marketing |
| one paper interview in form of the b-school application | | | | manager in XYZ industry handling ABC type of |
| essay gives you the chance to, in many ways, highlight | | | | products” you can even give specific names of |
| your positives in the MBA admissions interview. | | | | companies that are your “dream companies” |
| Here’s with 8 easy ways to get started with your | | | | and why so. |
| business school application essay development and | | | | • Be candid with caution: Be true and real in your |
| editing. | | | | MBA application essay and avoid any overstatements |
| • The “subtle selling/pitch” always works: | | | | and excuses for something you could not achieve. |
| MBA admissions officers are now used to applications | | | | The “Blame-game” will not help you in any way, |
| with the “I did…..” “I lead……” “I | | | | except in getting rejected. |
| spearheaded…..”. While most applicants would still | | | | • Crisp on sub-topics, detailed when needed: |
| tend to pitch in their achievements – why not | | | | Mention all your qualities and achievements in brief |
| consider giving the officer a break and for a change, | | | | paragraphs. Dive into depth explanation when it is |
| focus on the event/achievement. Sounds subtle? How | | | | required to make the reader understand you more on |
| about the statement “In March 2002, one of the | | | | a certain front, to realise your strengths and learning as |
| greatest challenges in the way of a 50% market | | | | well as your passion. Highlighting your best skills in an |
| share was surmounted…………..”. A simple trick: | | | | MBA admission essay is important to grab the |
| when you shift from active to passive, the attention | | | | reader’s attention and develop a liking for yourself. |
| shifts to the event – and of course, you need not | | | | • Passionate writing: Motivation, purpose, interest, |
| be insecure – it’s after all your application and | | | | weakness, fears are some of the most important |
| you ARE involved! It pays to be more subtle as you | | | | points to be covered in an MBA application essay . |
| use essays to prove your case. | | | | Your passion for the course as a key step in your |
| • Interesting presentation: Present an interesting | | | | career is what drives the admission officer to select |
| view of yourself to gain the attention of the b-school | | | | you. Passionate writing ensures that you stand apart |
| application essay reviewer or officer. Colourful | | | | from your competitors and that is the click-through to |
| language with a sense of passion towards the project | | | | acceptance. |
| operation being discussed will work wonders for your | | | | • Schematize the strategy: A good path to follow |
| case. | | | | while writing a MBA application essay is as follows: A) |
| • Your goals/career plans could be aggressive | | | | Strategise- Research the organisation and plan your |
| ambitious; however a sound foundation/earlier track | | | | essay accordingly. B) Organise- The flow of your |
| record is a must if you choose to talk big: A common | | | | essay should be according to your strategy and |
| quote among admissions officers “Every MBA | | | | mention all that is necessary to invoke interest in you. |
| wants to head a large Fortune 500 Co. and probably | | | | C) Execute D) Revise- A thorough revision of your |
| retire as a Chairman or wants to start a multi-million | | | | MBA application essay ensures that the content is |
| dollar enterprise post-MBA”. Agreed? So as an | | | | grammatically correct and all your skill-sets are |
| MBA applicant, you can two choices – if you have | | | | presented effectively. |
| the earlier foundation, you qualify for the “big | | | | |