Walk-in Traffic Schools: A bleak future?

With the ease of doing business on the internet -walk-in traffic schools are losing a lot of business to
whether it's shopping for groceries, paying bills oronline traffic school and this bill would increase
taking an online traffic course - online companies arerequirements making it harder for online traffic
giving brick and mortar businesses a run for theirschools to get approved." If the bill had passed, it
money. There's no better example of this than thewould have required all online traffic schools to be
increasing popularity of online traffic school. Gone arelicensed through the DMV, a lengthy process lasting
the days when individuals, hit with a traffic violation,between one and two years. Currently, online traffic
are forced to spend eight uncomfortable hours withschools must be certified before they are able to do
strangers in a stuffy room, watching outdatedbusiness and are added to the list of court-approved
movies and wishing the day would end. Online trafficschools. Certified by the National Traffic Safety
schools may well be the trend of today - andAdministration and the Coordinated Courts System,
tomorrow. founder Travis sees this surge ofTicket Relief currently serves California (including Los
popularity with online traffic schools as aAngeles and San Diego counties), Texas (in
phenomenon that will only grow, eventually leading topartnership with Continued Ed) and Florida (in
the end of the walk-in traffic school. "Traffic schoolpartnership with American Institute). Ticket Relief's
online is a growing trend and soon, I believe, thatpartners are certified by the DMV. Certification,
walk-in traffic will be obsolete. Taking traffic schoolhowever, is a thorough process that requires online
online is quick, easy, and convenient," he says. Intraffic schools to meet legal, curriculum and
fact, statistics for online traffic schools are promising.grammatical standards with its course materials.
In 2004, for example, more than a third of theTicket Relief's course materials run between 100-110
500,000 people ordered to complete traffic school inpages. With the rising competition from online traffic
Florida did so online. Ninety perfect of those whoand defensive driving schools, walk-in traffic schools
completed the online traffic course passed the finalare often forced to step up their performance, if
exam. An administrator at East L.A. Communitythey want to stay in business. Many walk-in traffic
College Service, who requested her name beschools, particularly in Los Angeles, offer incentives
withheld, recognizes the advantages of online trafficsuch as comedy and pizza. Still, pizza and a few
school, citing students can complete the course atlaughs is often not enough enticement for forgoing a
their own convenience. She, however, disagrees thatSaturday afternoon when individuals can complete
walk-in traffic school will one day disappearLos Angeles traffic school online in as few as six
altogether. In fact, she hasn't yet noticed a bighours in the comfort of their own homes.
difference in attendance." We have noticed it hasFurthermore, online traffic schools like Ticket Relief
somewhat decreased. It (online traffic school) looksare poised for major growth in the next few years,
like it's doing very well, but it's not affecting us verya move that could have a major impact on the way
much," she says. As for the future of traditionaldrivers do business. "Ticket Relief will continue to
walk-in traffic schools like East L.A. Communitygrow until it covers all 52 states. Ticket Relief is also
College Service, she doesn't think they're going tolooking to venture into other driving related services.
disappear anytime soon. Attendance will "decrease,Some of the services are: ordering a copy of your
but it (walk-in traffic school) won't be a thing of thedriver license record, reducing your insurance rate,
past." Travis, however, believes the future of therenewing your driver's license, and offering a
walk-in traffic school is bleak, pointing to California billmembership with exclusive member benefits. Ideally,
AB2377. Initiated by Democrat Assemblyman JohnI would like customers to come to for all their driving
Longville, the bill sought to require the licensing of allneeds," Travis says. Ticket Relief offers online driving
online and home study traffic schools by theclasses in California, Florida and Texas - students can
Department of Motor Vehicles (DMV). Governorregister and begin the course immediately by visiting
Arnold Schwarzenegger vetoed the bill in SeptemberListed as a Los Angeles County court-approved
2004. Still, the very fact that the bill even made it totraffic school, East L.A. Community College Service
the governor's desk may indicate that all is not asoffers eight-hour traffic courses twice a month for
rosy as it may appear for walk-in traffic schools.$30. To sign up for one of their two monthly classes,
"From what I understand about the bill, "Travis says,"call 323-265-8794.